Objective: Design packaging for a conceptual brand of tea with a box shape. 

Identity: A variety of green tea was selected for the brand. Word play directed the name “Releaf” as a method of reinforcing its  meaning due to the tea leaf’s common usage of relaxing properties. The logo, pattern, and color expand on the green leaf motif. On the top, playful die cuts were used for an effective display of the logo’s butterfly design.