Objective: Construct an identity for a conceptual on-demand mobile pet grooming service then design the user interface  and experience for its mobile app.

Identity: Zoom Groom is a pet grooming service that allows you to request professional groomers through the app. Groomers come to customers - providing quality care, convenience, and loving attention to pets of different shapes and sizes with a multitude of services. The Zoom Groom logo represents clean and happy pets provided through mobility. Minimal and easy UI/UX design express the service’s convenience from the first step.