Objective: Establish cohesive packaging for My Belloved, a small online business, to better express the brand and create a memorable client experience.

Identity: The logo plays on the name “Belle,” combining bells and beloved; the choice of a serif font gives an artisanal look to the brand however still remains modern and feminine. The main colors of the tissue paper, magenta, baby blue, black, pink and gold, create a whimsical contrast to each other yet allows anyone to relate. The gold attracts the eye thus giving the brand a strong visibility.