Objective: Develop a brand identity for a fictional restaurant combining a vibe (exotic) and diet trend (paleo), randomly chosen.

Identity: A logo, stationery and packaging set, standards & guidelines, and visual brand book were needed for the restaurant’s creative representation. Simply Wild’s concept was developed from “paleo” and “exotic” being the selected elements. It focuses on the toughness and natural beauty of kraft paper to complement paleo beliefs with an exotic feel. Overall, Simply Wild emphasizes the tropical and healthy aspects of the restaurant.