Objective: Create the visual design and marketing materials for a fictional Japanese cultural festival.

Identity: The logo combines the Japanese flag symbol with the festival title in traditional brush strokes. Koi fish swimming in water reflects Japan’s love and respect for nature. Color palette represents the Japanese culture with its use of orange (nobility), blue (water), beige (rural traditions), white (purity), and red (power). Curating food packaging that embraces the strong culture of Japan serves to promote and commemorate the festival.